If youwant to start a business basic things you need are Investment, man power, office space and right kind
of marketing strategy to make your products sell in the market. Now we will find out which one is better Advertising and Promoting your product through traditional ways or Promoting and advertising your product through online. Traditional advertising vs Online Advertising If you want to differentiate which is better between Online and traditional advertising is difficult why because for each business and product there is target audience, not all are sitting infront of the computer, some works for a construction company and some works in an IT company where there job is to work on the computer. Find out the Statistics of Internet and PC users: This is the first step you need to take as a businessman, find out your target audience, find how many people are really using internet, once you find out this data then you can plan about which medium to advertise for your business. For some products or services you need to definitely use both these big mediums of advertising to brand your products and services. Traditional Mediums of Advertising If you have enough money to spend for your products or services you can directly go for a TV ADS, this is still a powerful medium even though your AD might be displayed for few seconds. The second option of traditional advertising will be advertising in top Newspapers, Local Newspapers, Radio. Most of the current generation read News through Kindlex or Apple iPad, but advertising in newspaper or radio will still work when you find out the age group of the target audience, if your product or service is general then you can advertise in newspapers and radio. Online Advertising Like traditional advertising , it has some boundaries to it, but nowadays popularizing your business through online is
the best way of getting more business inquiries or sale through internet. Launch a website and put all the details about your product, company or services in detail and start giving advertisement online. These are the following ways a business can be popularized online: 1. PPC Campaign– PPC means pay per click, you need to pay only when a person clicks your AD.This type of ad is very effective and can get many inquiries or sale for your product. 2. Banner Advertising : This is another way, you need to spend a huge amount of money to put banner on sites which are related to your topic. 3. Email marketing: People are nowadays regularly checking emails, if you can concentrate more on email marketing will be a good idea. 4. Search engine Optimization: This is optimizing yourwebsite appear on the top page for given keyword terms. You need to pay for this service monthly to strengthen your website on big search engines like Google, Yahoo or Bing. These are the following traditional and online advertising techniques which will help your business popular.