What is Mobile Marketing?

Mobile Marketing is a wireless service that uses mobile devices for marketing communication. The most specific definition for mobile marketing is “Mobile Marketing is a number of practices that allows companies to have communication with their customers in an interactive manner via mobile network. Mobile Marketing is generally called as ‘Wireless Marketing’.

Strategies for Mobile Marketing

Mobile Marketing through MMS:

Mobile Marketing through Multimedia Message Sending (MMS) includes text, pictures, music, and videos with a slideshow presentation. Nowadays every color display phones has the ability to send and receive MMS. Brands have ability of sending and receiving highly rich contents via MMS Application to Person (A2P) networks to the subscribers. In other networks, brands also have the ability of sponsoring messages which are sent Person to Person (P2P).

Mobile Marketing through SMS:

SMS Mobile Marketing has increased rapidly in Asia and Europe and it has become a new way to communicate with their customers. SMS mobile marketing has become the best service for mobile marketing organizations. When considered SMS mobile marketing in Europe, hundred millions of advertising SMS are sent per month. SMS mobile marketing is very effective when compared to other wireless services.

Mobile Marketing through Infrared:

The oldest wireless service of mobile marketing is Infrared and it allows only limited form. Some European organizations tried infrared mobile marketing in 1990 to send messages but it was not up to the expected extent because it has only very low transfer range.

Mobile Marketing through Bluetooth:

After the release of Bluetooth service in 2003, some European organization started Bluetooth mobile marketing as a very successful business. This technology offers many advantages. It provides quick transfer of messages. It also has Radio related technology for free transfer of messages.

Mobile Marketing through Proximity Systems:

Proximity Systems Mobile Marketing depends on GSM (03.41) that defines SMS cell broadcast. SMS Cell Broadcast permits messages to be published to all users in a relatively defined geographical area. This system allows various offer text to be sent to mobile phone.

Advantages of Mobile Marketing:

  • Immediate and direct communication with the customers.
  • Very effective in cost.
  • Developed data management.
  • Integration of cross media is easy.

Note: This article is for information purposes only


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